Psychologist Michal Kosinski developed a method to analyze people in minute detail based on their Facebook activity. Did a similar tool help propel Donald Trump to victory? Two reporters from Zurich-based Das Magazin (where an earlier version of this story appeared in December in German) went data-gathering.

Written by Hannes Grassegger and Mikael Krogerus

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11 thoughts on “The Data that turned the World Upside Down

  1. O. M. G. – this might be the most frightening thing I have read since 1984 (the book, not the year!). Thank you for the reblog. Although I’ll no doubt have nightmares tonight, I’d always rather be informed.

    I now have yet ANOTHER reason to dislike (and avoid) FaceBook.
    (Madelyn Griffith-Haynie – ADDandSoMuchMore dot com)
    ADD Coach Training Field founder; ADD Coaching co-founder
    “It takes a village to educate a world!”

    • Very 1984. Although I don’t think Orwell could ever have guessed that we would buy the cameras ourselves and then worry that no one was watching. That’s the facebook / instagram / whatever generation for you.

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